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People First Launches First Microinfluencer Platform for Politics…

Taylor Johnston



People First, formerly Main Street One, today announced the first microinfluencer platform for political, brand, and social advocacy campaigns. Progressive organizations may now source and distribute authentic videos, posts, and comments from any audience or any voter segment at scale.

Unlike networks of like-minded or politically active people, clients can commission content from virtually anyone, any voter segment, geography, profession, party affiliation, identity, age, race, sexuality, or gender. Campaigns are no longer restricted by the size and composition of an existing database, lack of quality and verification with influencer search engines, or lack of persuasion from celebrity endorsements.

People First’s managed services platform offers an end-to-end solution for organizations to source and distribute personal and local peer-to-peer content at both speed and scale. Its digital relational organizing team and tool manages the A) Identification, B) Approval, C) Recruitment, D) Briefing, E) Copy/Art Editing, F) Distributing (via organic and paid channels such as whitelisted social ads), and G) measuring campaigns (persuasion, performance, and recall) through secure client portals.

“Americans increasingly distrust institutions, including political campaigns, the media, government, and corporations,” said CEO Curtis Hougland. “Instead, they build trust through their relationships online. So, we built a platform that invites real people to share their lived experiences on behalf of causes and campaigns that they support. Real people are the most persuasive messengers to skeptical audiences. People are both the medium and message in advocacy today.”

The platform is channel-agnostic with the functionality to source content on any social or mobile messaging platform, including TikTok, Instagram, Vkontakte, WhatsApp, YouTube, LinkedIn, Next Door, Weibo, and Facebook, among others.

As a result of this specialized approach, People First fuels advocacy campaigns on public health issues such as vaccine hesitancy and mental health for Ad Council, up and down ballot political races for Democratic committees such as DGA, workers’ rights and the benefits of Unions for AFSCME, and social justice and equal rights campaigns for organizations such as Black Lives Matter. During this critical period in advance of the midterm election in the U.S., Unite the Country PAC is partnering with People First to execute the most extensive microinfluencer campaign in U.S. political history on behalf of the president’s economic and social agenda.

In a recent study in partnership with the DGA, microinfluencer content from People First was 28% more likely to be recalled versus a control ad and 45% more likely to be recalled by regular Instagram users. In a recent study by The Ad Council people reported that “trusted messengers” are perceived as 79% honest and 71% are seen as unbiased “presenting multiple points of view/give both sides of an issue.”

“People trust their communities,” added Chief Digital Officer Ryan Davis. “This highly personal content is 6x more likely to be shared and 14x more likely to be clicked on average than benchmarks published by the technology platforms. It is state of the art digital organizing.”

People First will remain available and viable despite any potential political ad bans by the tech platform and enables affinity-based campaigning regardless of platform changes.


People First, formerly Main Street One, pioneered microinfluencer marketing for brands, political, and cause-advocacy campaigns. Founded originally to remediate disinformation, the company now sources and distributes more peer-to-peer videos, posts, and reviews than any other advocacy organization. In the run-up to the 2020 election, People First sourced and distributed more than 15,000 individual posts and videos on behalf of progressive organizations, as well as dozens of campaigns, NGOs, PACs, and other IEs – illustrated here. People First received original funding from Higher Ground Labs and works in partnership with Village Square on integrated political media campaigns. People First is a member of the Dawn Network. The company is based in New York City; however, we have been a remote office since inception with organizers across the country and unlimited PTO.

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Zappix Signs New Customers in the SLED Market and Public Sector

Taylor Johnston



Zappix Signs New Customers in the SLED Market

We’re glad to help these government organizations deliver easy to use self-service. Zappix Visual Self-Service solutions are helping residents around the country get the service they deserve quickly and effectively while increasing efficiency and reducing costs for contact centers.

Zappix, the leading provider of Visual Self-Service, will provide visual self-service and digital automation including their flagship Visual IVR solution to public sector organizations in the SLED Market through a Zappix industry partner.

The Zappix SLED self-service solution will provide digital Self-Service to residents and citizens calling into public sector contact centers to improve the experience and increase efficiency by deflecting calls from agents to Visual Self-Service. These solutions, including the company’s flagship Visual IVR solution, will empower citizens with instant engagement tools. Easy to navigate, automated, visual menus provide assistance through multiple digital channels 24 hours per day, 7 days per week, 365 days per year.

“We’re glad to help these government organizations deliver the innovative, easy to use, self-service solutions the public demands today,” said Yossi Abraham, Zappix CEO & President. “Digital Transformation is key to success in the modern landscape, and Zappix Visual Self-Service solutions are helping residents around the country get the service they deserve quickly and effectively while increasing efficiency and reducing costs for contact centers.”

The growing market demand for self-service solutions illustrates an acceleration in digital transformation and reflects the record growth Zappix has been experiencing during the last year. The company notes four key trends that have dominated customer service solutions this year, and expects them to continue into the future:

Expand Digital Self-Service usage — by offering self-service options for the most common tasks and call types, and deflecting calls away from live agents
Reduce customer effort — service solutions must be easy for residents to find and simple to use wherever and whenever they need them
Increase first call resolution — by applying the right level of automation with well designed UI
Reduce employee effort — deflect repetitive and mundane tasks away from staff; provide agent assistance tools to make the handling of the calls faster and more efficient

A key piece of the Zappix Visual Self-Service suite of solutions, Visual IVR stands to greatly improve interactions between residents and government organizations. When callers connect with an IVR equipped with Zappix Visual IVR, they are provided with an option to use self-service. When they choose it, the caller receives a text message with a link to the visual experience. The resident then resolves the reason they called using their mobile phone, all in simple to use visual menus.

About Zappix

Zappix delivers AI-powered On-Demand Visual Self-Service Solutions: Visual IVR, On-Demand Apps, Proactive Engagement, Agent Assist, and Robotic Process Automation (RPA). The cloud-based solutions improve the customer journey during contact center interactions. The open platform enables workflow automation, rapid deployments, and seamless integration to back-end systems (CRMs, ERPs, etc.), and IVRs, and provides a comprehensive Analytics Suite.

Zappix provides significant benefits and ROI: reducing costs by increasing containment rates for contact centers, improving customer experience and Net Promoter Score (NPS), creating new revenue opportunities using targeted promotional banners and automation of revenue-generating use-cases.

To learn more about Zappix, go to

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Unlicensed Spectrum Does Provide Reliable Internet Access: a Statement…

Taylor Johnston



The data we collect at Preseem proves that ISPs using fixed wireless over unlicensed spectrum provide consistently reliable service, as measured in low latency, customer satisfaction, and reduced churn rates, among other factors.

This is a statement from Preseem regarding the NTIA’s $41.6-billion BEAD Program and its definition of Reliable Broadband Service.

On May 13, the National Telecommunications and Information Administration (NTIA) announced over $40 billion in funding for nationwide broadband internet deployment under the Broadband Equity, Access, and Deployment Program (BEAD).

According to the NTIA’s Notice of Funding Opportunity (NOFO), distribution of this money will be “primarily based on the relative number of ‘unserved’ locations (i.e. broadband-serviceable locations that lack access to Reliable Broadband Service at speeds of at least 25 Mbps downstream and 3 Mbps upstream and latency levels low enough to support real-time, interactive applications) in each State and Territory.”

On the surface, this sounds admirable but it’s the definition of Reliable Broadband Service with which we take exception. Here’s why.

Many local and regional Internet Service Providers (ISPs) and Wireless Internet Service Providers (WISPs) provide internet service to their customers via fixed wireless over unlicensed spectrum.

Despite its name, unlicensed spectrum does not mean “illegal” or “unregulated” in the internet world. Instead, it refers to radio frequencies that are open to anyone for any use. It’s the basis of Wi-Fi and Bluetooth technology, for example, and generates billions of dollars for the economy.

The NOFO states, however, that “locations served exclusively by satellite, services using entirely unlicensed spectrum, or a technology not specified by the Commission for purposes of the Broadband DATA Maps, do not meet the criteria for Reliable Broadband Service and so will be considered ‘unserved.'”

It’s our view that the NTIA’s definition of Reliable Broadband Service excludes ISPs who are already providing reliable and dependable internet access to so-called unserved rural and non-urban areas. As such, we believe the NTIA’s definition is unfair and inaccurate, and should be amended.

Here’s some of the reasons we disagree with the NTIA definition:

ISPs using fixed wireless over unlicensed spectrum are already providing the best and most reliable services to rural and non-urban areas. With fair access to available funding, they can expand this essential work.
Small broadband service providers generate vital jobs and drive sorely-needed economic growth in rural communities.
Small and medium-sized operators don’t have the resources to bid for licensed spectrum against large providers.
During the pandemic, essential services such as nursing homes, police services, and more were able to operate without interruption in rural and non-urban communities thanks to a dependence on reliable, fixed wireless internet access over entirely unlicensed spectrum.
Fixed wireless broadband entirely over unlicensed spectrum in the 57-71 GHz band can provide fiber-like download and upload speeds that exceed 1 Gbps. Fixed wireless entirely over unlicensed spectrum in other unlicensed use bands is often just as, or more, reliable than DSL or cable in the areas targeted by this funding, though this is not accounted for in the NOFO.

“We are surprised and disappointed at the definition of Reliable Broadband Service provided by the NTIA,” said Gerrit Nagelhout, CEO of Aterlo Networks, the company behind Preseem. “Local and regional ISPs have been providing reliable fixed wireless internet access for many years prior to the formation of WISPA in 2004, and rural communities across the US continue to benefit greatly from their services. The data we collect at Preseem proves that ISPs using fixed wireless over unlicensed spectrum provide consistently reliable service, as measured in low latency, customer satisfaction, and reduced churn rates, among other factors.”

“No definition of ‘Reliable Broadband Service’ can be complete without actually including reliable broadband service providers, and we trust NTIA will hear this,” said David Zumwalt, President and CEO of the Wireless Internet Service Providers Association (WISPA) – Broadband Without Boundaries. “WISPs provide dependable, resilient, reliable broadband to millions of Americans across the country, and have long served and excelled on the front lines of bringing broadband to unserved areas – going where other service providers simply can’t or won’t – enabling their customers to build and expand the reach of their businesses, keep their families connected, and make their lives better. NTIA should clarify its guidance so that the objectives of the BEAD program can be truly achieved, and States provided with the flexibility they need to bring broadband to the unserved.”

While we at Preseem agree with the spirit of the BEAD program–that all Americans have the basic right to reliable broadband internet–we believe that this funding should also be available to those companies who’ve already been tirelessly serving their communities for decades.

At Preseem, we handle data, and the data doesn’t lie. According to our numbers, local and regional ISPs using our product are already delivering reliable, low-latency service that improves the subscriber quality of experience in ‘unserved’ areas. That’s why we stand with WISPA and urge the NTIA to amend their definition of Reliable Broadband Service to include those providing essential internet access via fixed wireless over unlicensed spectrum.

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Global Film Studio Appoints Hawaii State Senator From USA, Mr. William…

Taylor Johnston



“I am honored and delighted to have the opportunity to work with Bruno Pischiutta and Daria Trifu in promoting nonviolence and social consciousness, and to assist Global Film Studio with media and investor relations,” says Will Espero.

Before his retirement from state government in 2018, William “Will” Espero served in the Hawaii State Legislature for 19 years, three years in the House of Representatives, and 16 years in the State Senate. Senate Leadership positions he held included Senate Vice-President and Majority Floor Leader. He was also chairman of the Senate Housing Committee and the Committee on Public Safety, Intergovernmental, and Military Affairs.

Will Espero, newly appointed member to the Board of Directors, is now part of Global Film Studio’s management team with the other Board members who are film director Bruno Pischiutta, and producers Daria Trifu and Elio Dell’Unto, and with the members of the Advisory Board who are former plenipotentiary Romanian ambassador to Cuba and renown historian, Dr. Dumitru Preda, general manager and VP of marketing at Nestl?, Fadi Karam, film director, Flaminia Graziadei, world renown music producer and composer, Jadean Jourden, and devotee to niche films and film critic, Dr. Marco Dall’Omo.

In addition to his role on the Board, Will Espero will serve as the company’s executive head of media and investor relations. “A few weeks ago, we announced the production of three major feature films, a trilogy with the theme of freedom of speech,” says chairman Bruno Pischiutta. “I approved with joy the appointment of Will Espero to our Board and I am sure that his professionalism, talent and enthusiasm are the rare elements that will enable us to achieve the results we aim for.”

For his part, Espero echoes Pischiutta’s statement and says, “I am honored and delighted to have the opportunity to work with Bruno and Daria in promoting nonviolence and social consciousness, and to assist with media and investor relations.”

The company’s president, Daria Trifu, adds “I had the privilege of getting to know Will and I feel that, with his lively intelligence, abundant curiosity and sharp negotiating skills, he will be of great help in many of our activities, and especially functional in building relationships with investors and the main stream media. I believe that his input will aid in taking our film studio to the next level, and that his presence on our Board will be an impactful one!”

In the state legislature, Espero has been a strong supporter and advocate for culture and the arts. In 2019, he and his partners created Hawaii On Art, a television program series highlighting Hawaii’s local artists. The series is currently streaming on Global Film Studio’s paid channel, available to viewers worldwide at

Global Cinema Online features nonviolent films, documentaries, and television series. The content is selected one by one by a team of highly qualified and award-winning filmmakers who pay special attention to production quality and plot relevance. Since its launch in April 2021, the channel has accumulated a catalog of more than 150 films and adds topical content weekly. Since 2012, Global Film Studio has also organized the annual Global Nonviolent Film Festival, which went fully online in 2016. The festival is the largest and most renowned nonviolent film festival in the world. Will Espero will be a juror for the 2022 edition, which will be held from September 29 to October 9.

Espero also has a love for writing. He published a book of haiku titled Sunday Haiku. In 2021 Espero completed his first novel, titled Passion In Paradise, which is about politics, business, love and a lot of drama set in the paradise island of Hawaii. Will Espero will be a contributor to Daria!, the art, culture and entertainment magazine published by Global Film Studio. Originally available in print and published annually since 2005, the magazine will become an online publication this month. For its new launch, Espero wrote an exclusive article on the Kennedy-era documentaries about Camelot, which were just released as a world premiere by

“I am grateful for the opportunity to join the team at this important time when, in my view, it is only a matter of time before Global Film Studio and its products become universally recognized. The growth potential of the company, especially in a digital market, is unlimited, and I look forward to this promising and exciting chapter in my life,” Espero concludes.


Global Film Studio Inc. is a privately held Canadian media company. Its operations focus on film production and distribution, talent management, film festival organization and publishing. Global Film Studio has six divisions including the Global Nonviolent Film Festival (founded in 2012), Global Film Actors Agency (founded in 2012) and Global Cinema Online (founded in April 2021):

Will Espero is a Filipino-American born in Yokosuka, Japan at the U.S. Naval base where his father was stationed in 1960. He grew-up around the world and moved to Hawaii after graduating from Seattle University in 1982 with a degree in Business Management. He worked for Mayor Frank Fasi as the executive secretary of the Neighborhood Commission in charge of Oahu’s Neighborhood Board system for 8 years. Espero’s career in politics includes serving 19 years in the Hawaii State Legislature, three years in the House of Representatives, and 16 years in the State Senate. Senate Leadership positions he held included Senate Vice-President and Majority Floor Leader. He was also chairman of the Senate Housing Committee and the Committee on Public Safety, Intergovernmental, and Military Affairs.

Bruno Pischiutta is one of the last great Italian filmmakers of his generation, and the only one who lives and works in America for forty years. During his film career, he created and developed numerous feature films in Europe, America, Africa and Asia, and won important awards in several countries. In China, he wrote and developed the feature film The Sepia Portrait, and in Ghana he completed the feature film Punctured Hope that the Hollywood Political Film Society submitted for nomination at the 2010 Academy Awards(R):

Daria Trifu is a Canadian film producer and media entrepreneur. Born in Romania, she moved to Canada in 1999. In 2003, she opened her first film company, Adhara Properties, that financed and produced the critically acclaimed feature film Punctured Hope. Trifu is the founder and editor of the arts, culture and entertainment magazine, Daria!, co-founder of the Global Nonviolent Film Festival, co-founder and executive in charge of the streaming channel,, and co-founder, president and C.E.O. of Global Film Studio.

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